What is CARD STACKING?
Card stacking is a propaganda technique that seeks to manipulate
the audience by emphasizing only the good side of the product/idea and repressing the other
the audience by emphasizing only the good side of the product/idea and repressing the other
"Kloud." YouTube. YouTube, 22 May 2014. Web. 27 Jan. 2015.
Toward the end of this beer commercial, the Kloud Beer Company emphasize the fact that this beer is 100% beer juice itself without anything else in it. However, a beer cannot be made without other components, such as water, yeast, and sugar. Therefore, the company is using misguided statistics to support their product; to make the audience think that their beer is better and more special because its pure and anything pure is good. ("anything made up of 100% something is better, so you should buy our product")