What is TESTIMONIAL?
Testimonial is a propaganda technique that uses experts or
famous celebrities to advertise the product or idea.
famous celebrities to advertise the product or idea.
"걸스데이 '혜리', '강하늘' 극장 CF." YouTube. YouTube, 16 Oct. 2014. Web. 27 Jan. 2015.
This is another ramen advertisement. This uses testimonial because it features scenes of two famous celebrities (the female actress is a member of an idol group called Girls' Day, and the male actor is a famous musical and drama actor) inhaling the noodles in and eating it like it is the most delicious thing in the world. Because these celebrities are respected and idolized by the audience, the company is using the fact that if idols and actors enjoy eating their ramen, the fans of these celebrities will buy the same product.