WHAT IS STEREOTYPE?
using a biased beliefabout an entire group
based on insufficient or irrelevant information
based on insufficient or irrelevant information
NAMJA RAMEN
(TRANSLATION) MEN RAMEN This advertisement is an example of stereotype because it uses stereotype that men are strong and powerful. Throughout the video, the celebrity (Ryu Seung-Ryong) does variety of things to show that he is a true "man." For example, he crushes the garlic into pieces just by squeezing it with his hands, pours water from a heavy, large container and afterwards, throws it as if the container is as light as a feather, which portrays him as a powerful individual. The song itself creates a mood that glamorizes the strength and power that men have. The message the advertisement is trying to portray is that real men eat this "hot and deep" Namja ramen. |
"2012_남자라면 MV(류승룡)." YouTube. YouTube, 10 Dec. 2012. Web. 27 Jan. 2015.
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