Our Created Propaganda
Photos used:
Bibigo logo: Bibigo. Digital image. Http://d1ljufrv8ubh8f.cloudfront.net. N.p., n.d. Web. 28 Jan. 2015. <http://d1ljufrv8ubh8f.cloudfront.net/bibigo_main.jpg>. bibimbab: Junjoo Bibimbap. Digital image. Http://cfile23.uf.tistory.com. N.p., n.d. Web. 28 Jan. 2015. <http://cfile23.uf.tistory.com/image/127241364D362FED11ED95>. |
For our food propaganda, we decided to advertise the Korean traditional food, Bibimbab. We specifically utilized two different propaganda techniques: glittering generality and testimonial. Culture, heritage, and pride firstly provoke a positive connotation because it is referring to how this bowl represents Korea and its cultural heritage. Also, they are vague and virtual terms, not specific ones. Culture, heritage, and pride are words that do not describe the food directly, nor do they explain ingredients or content in the Bibimbab. However, it does appeal to patriotism and the idea that if you eat Bibimbab, your improving national pride. For our testimonial technique, we included a quote from a famous chef, Ramsay Gordon, who quotes how Bibimbab represents not only Korea but culinary success, thus adding more credibility to this propaganda. |