WHAT IS GLITTERING GENERALITY?
Usually tends to include positive words that are used to appeal to virtue
tends to be vague
includes words like honor, virtually, low fat, pride, honor, peace, happiness, freedom
positively connotated
tends to be vague
includes words like honor, virtually, low fat, pride, honor, peace, happiness, freedom
positively connotated
ANGEL - IN - US COFFEE
(Translation for the text above Deep & Sweet) Deep. Thick. Sweet. This coffee advertisement created by Angel-In-Us coffee uses vague words to create the feeling that drinking their new "Deep Choco Latte," "Salty Caramel Macchiato," and "Vanilla Cinnamon," will make one feel pleased and happy. Although using words "deep" and "sweet" does not reveal any facts about their product, their content, and the ingredients inside each drink, it convinces the audience to buy their lattes. This is a glittering generality especially when you look at the words written in Korean above Deep & Sweet because all the adjectives that have been used in a positive connotation and appeals to our happiness. |