What is Name Calling?
Name Calling is a technique of talking bad about the competitor directly through its propaganda "Burger King/ McDonald's Rivalry Commercial (1986)." YouTube. YouTube, 8 Aug. 2006. Web. 27 Jan. 2015.
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This propaganda is produced from Burger King and the narrator is directly offending the biggest opponent, McDonald by saying negative comments about McDonald's food and praising the Burger King's food right after another. For example, the narrator says that the McDonalds burger tastes (in sarcastic tone) .. fried, because it was fried. But the narrator follows up by saying that the Burger King burger tastes like a barbecue in the back yard. leaves a great impact on audience because it clearly and distinctly compares and contrasts two products. Also, the company is using the idea that "if the opponent's food is bad, that means ours is good." |