What is TRANSFER?
A technique in which it carries the authority and approval of something we respect and revere to.
Often uses symbols to stir our emotions and win approval
Often uses symbols to stir our emotions and win approval
This poster is advertising the m&m's chocolate through the technique of transfer. It uses the symbol of the color red, as red represents fierce and revolution while the image itself also draws out the image of revolution through "the revolution is now!" and men carrying red flags. In short, "m&m election" is advertised through the clever usage of symbols in this propaganda, transferring the image of revolution to something as simple and small as m&m's. |